[Exclusive] Roc N Sole (2015 NBA All-Star Saturday)

If you know me, then you know I “stan” for ROC (whether it’s Roc Nation or the nostalgic Roc-A-Fella Records) and that includes all of their endeavours, like the lifestyle shop: Roc N Sole

Located in the heart of Brooklyn (492 Atlantic Ave, around the corner from Barclays Center), RNS serves a good mix of sneakers, apparel and accessories from all of your favourite brands. My favourite part of the shop is that you can always (almost exclusively) find ROC affiliated projects and merch, like the “OG” line of hats/apparel, Roc Nation merch and of course the newly launched Emory Jones x New Era “NY ’15” suede collection. Fresh for NBA All-Star weekend, Jay Z’s good friend teamed with New Era to create an all-suede line of adjustable caps featuring different NBA teams and they look pretty sweet!

To celebrate, RNS held an intimate get together at their shop with LeBron/Cavs DJ Steph Floss providing the soundtrack and of course, the ROC was definitely in the building! It was All-Star weekend in NY, so you know A LOT of big names rolled through to show their support: Kevin Hart, Meek Mill, Pusha T, Lenny S, DJ Franzen, Mendeecees (LHHNY), Mr. Rugs, Uncle Murda and more.

Dussé was flowing freely, music blaring through the speakers and I love the small crowd/intimate environment that allowed people to chill and mingle.

Thank you Upscale Vandal for the intro to Emory & Pusha. Congrats Emory on the successful launch, the hats look great.

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